Previous editions

THU began in 2013 as a small event with 200 attendees. Since then we’ve come a long way, growing into the totally unique creative community that we are today.


The Birth of the Unicorn

From humble beginnings come great things! THU was born from a simple idea: bring the world’s brightest creative talent to a place with a sense of belonging, while also promoting Portugal's talents to the wider world.

2013 92fbdf0a2f5b69e741feee9a5c6431a4ebe434684bad05103481becbff63d621

  • 200 attendees
  • 17 countries
  • 25 speakers
  • 4 days
  • Poster by José Alves da Silva and Serge Birault

The First Battle

We took THU to a new level in 2014. The Tribe was born and THU became much more than ‘just’ an event. During these few days in September, Tróia became a true home to our wonderful, talented, and global family.

2014 a3049a68cae123e57ad45a463376b7fb4453515bc82041144d12424a42bcbd31

  • 500 attendees
  • 45 countries
  • 35 speakers
  • 4 days
  • Poster by Technoimage

The Beginning of the End

2015 was an emotional year. On one hand we launched THU TV, on the other we struggled to gain recognition and support. When we were about to give up, Lenovo came to the rescue.

2015 191bba086b4cb4fc72f9fd18f3eec384afe3de06bf3b4515801f2f776d44f8c2

  • 600 attendees
  • 59 countries
  • 45 speakers
  • 5 days
  • Poster by Michael Kutsche

Visit 2015 website

Introducing THU TV

THU is all about community, collaboration, and creativity; a place for like-minded people to speak the common language of art. We wanted to bring this experience to as many people as possible, which is why we created THU’s digital form: THU TV.


The Tribe Returns

The THU team grew in 2016, and so did the Tribe. The Tribe’s different approach to the industry began setting a new standard for these kind of events and changing the scenario for the future of Digital Arts.

2016 39922b6bc01edd0e8b1c46175056839b66032d7364eea680ac4f054930288407

  • 600 attendees
  • 61 countries
  • 50 speakers
  • 6 days
  • Poster by Ian McCaig

Words are not sufficient to describe the magic that takes place in Tróia during THU. This is why, every year, we offer you a glimpse of what's going on through the THU Diaries. This episode is about changing your life. It’s about Choosing Happiness.

Watch more THU 2016 Diaries