Lidia Chía Jiménez is a Senior Game UX designer working in Fall Guys and has previously contributed to other titles like Fortnite and Crash Bandicoot On The Run at King.

Her interest in understanding the why and how of decision-making led her first to advertising, then e-commerce, and finally to UX design. Her background includes graphic design, psychology, research, marketing, and front-end development.

She's certified in Accessible Player Experience by Able Gamers and is a fierce diversity advocate. She applies inclusive design patterns to shape the UX of new game projects, from information architecture to prototyping UI requirements so that everyone can play.