Yoshida joined Sony Corporation in 1986 where he was involved in the corporate strategy group, as well as coordinating the PC business. He was one of the initial members of the PlayStation project in February 1993, where he held various high-profile positions in both the product development and third party relations arenas. He was appointed Vice President, Product Development, Sony Computer Entertainment America in April 2000, Sr. Vice President in February 2007, and then President of SCE Worldwide Studios (current SIE Worldwide Studios) in May 2008. Yoshida has overseen development of many global best-selling franchises, such as God of War, Gran Turismo, Hot Shots Golf, inFAMOUS, Journey, Killzone, LittleBigPlanet, MLB: The Show, SingStar, The Last of Us, and Uncharted. In Nov. 2019, Yoshida has left his role at WWS and became Head of Indies Initiative that will focus on nurturing external independent creators to ensure they have the tools, technology, and services to reach PlayStation’s large community of gamers successfully.