Innovator and Marketer with more than 20 years of experience in creation, strategy and branding, in industries such as Media, Telecommunications, FMCG and Location Based Entertainment. Andreia held various roles in Marketing – from Brand Manager to Marketing Director – and a breadth of roles in Innovation, mostly in London for 10 years, in Commercialisation, regional Product Development and Future Innovation teams, developing future breakthrough Innovation within roles ranging from Project Manager to Senior Creative Director.

Having returned to Portugal in 2020, Andreia held the position of “Head of CMI and Open Innovation” and then “Innovation Director” for Nestlé Iberia where she and her team developed horizontal Innovation for all Nestlé categories.

Andreia is now the Marketing & Innovation Director for Nespresso Portugal, where brand strategy, brand comms and loyalty merge to benefit from a culture of creativity to drive innovation in marketing.