João Ricardo Moreira is a Board Member at NOS Comunicações, and head of Centre for Business Transformation, the NOS unit whose mission it is to foster digital transformation of companies and public entities in Portugal. He has more than 20 years of experience (in marketing, sales, strategic planning), has an in depth knowledge of the way businesses really work, and a clear vision of the challenges that large, medium and small size companies face. He has actively promoted processes involving open innovation. He has a Degree in Economics from the Economics Faculty of the University of Porto and an MBA from INSEAD.