Ruairi divides his time between commercials and narrative filmmaking, both of which frequently feature animated CG creatures.

Ruairi began his film career in post production and visual effects before moving on to directing commercials and films. His first short film, Fifty Percent Grey, about a deceased soldier humorously trapped in a karmic loop, showed at over 70 festivals, including the Sundance Film Festival, and was nominated for an Academy Award for Best Animated Short Film.

His second short The Silent City marked his transition into directing live action, and gained him a development deal with Warner Brothers. In 2012 he won Best Narrative film at the Vimeo Awards for his science fiction short film Blinky and then debuted with his feature film The Last Days on Mars a year later at the Cannes Film Festival.

Ruairi's commercials include spots for Cadillac,Thorntons Chocolatiers, Hells Kitchen, Boru Vodka, Nescafe, Zanussi and Special K.

Robinson has received more than seventy international awards and nominations for his short films and commercials, including the Sharks, the Icads, Design Awards, LEAF, British Animation Awards, O2 Digital Awards, The Bessies, the Empire State Film Festival and Dresden Filmfest.